OpenOffice.org 3.0 Passes 25 Million Downloads
John McCreesh noted that OpenOffice.org 3.0 reached its 25 millionth download on Christmas Day, December 25. (See the bouncer statistics for the latest number, which is already well above 25 million, though it’s just a few days later.)
A few days earlier, McCreesh took a close look at the results of the latest user survey in “The Importance of Friends.” What most stands out in the data is that 41% of survey-takers learned about OpenOffice from a personal recommendation. The second largest group, 13.7%, came across OOo in a printed computer magazine.
From a marketing perspective, then, should we put our emphasis on making it easier for people to promote OOo to their friends and connections since that’s already showing positive results, or are we already well-enough represented there, and should thus focus on beefing up our other outreach/promotional/marketing efforts?
December 29th, 2008 at 6:18 am
[…] OpenOffice.org 3.0 Passes 25 Million Downloads John McCreesh noted that OpenOffice.org 3.0 reached its 25 millionth download on Christmas Day, December 25. (See the bouncer statistics for the latest number, which is already well above 25 million, though it’s just a few days later.) […]
January 5th, 2009 at 5:40 am
I guess it’s balancing the fixed %s with the variable %s. If I’m recommending OOo to friends, then there’s only a certain % we can hope to attract via this route.. there is potential for growth there, but only if ‘the recommended’ pass on the recommendation again. If you assume that ‘the recommender’ is IT literate, offering OOo to his less-literate friends, the chances of a recommendation being made may be just as high – but other people’s perception of the quality of that recommendation may be lower.
Whereas with computer magazines, the kudos of the recommendation may be lower than that of a friend, it’s higher than that of a person with less-literate IT skills trying to promote a product to someone with similar, or more experience.
I’ve often found myself, that installing OOo on a PC where Office (<2007) is already installed has led to people using it for accessing the OOXML documents – as they felt it was easier to simply open the file with OOo than to download the plugin from MS.
January 11th, 2009 at 3:05 pm
I actually prefer OpenOffice over MS Office. Much cleaner.